What is necessary for a sign maintained on the exterior of a licensed premises?

A sign maintained on the exterior of a licensed premises must typically obtain a special permit from the Department of Liquor Control. This requirement is in place to ensure that all external signage complies with regulations concerning size, content, and location, aligned with the goals of maintaining public order and safety, especially in relation to the marketing of alcoholic beverages. Proper oversight helps to manage the visual landscape of areas where liquor is sold, ensuring that signage is not misleading and adheres to community standards.

In contrast, while other options pertain to various regulations or permits that may be necessary for different types of signage or advertising, they do not specifically cover the requirement for a specialized permit from the Department of Liquor Control, which is the key aspect for the exterior signs on licensed premises. Having this specific approval ensures that businesses operate within the legal framework set by regulatory authorities.